Wednesday, May 23, 2012

The Shape of the Humble Egg Can Key Pleasing goods create

Pennsylvania Electric Choice - The Shape of the Humble Egg Can Key Pleasing goods create
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I have written often about the breathtaking significance of form in successfully differentiating and branding products. We all know examples of well-designed products that come to be standards. The Ferrari sports car, the Rolex watch, the Barbie Doll, a Krups toaster or the Pez candy dispenser are certain examples of packaging, or goods form that come to be ubiquitous to consumers colse to the world. When the rare Ferrari Testarossa roars by on the highway, we at once know that the "yellow prancing horse" badge sits proudly and desirably on the world's most exotically styled automobile.

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One of the most famed industrial designers of the 20th century was Raymond Loewy. Born in France, Mr. Loewy became the designer of choice for manufacturers of consumable and non-consumable buyer products, industrial transport and corporate logo's as a corollary of the easy form cues that he often built his products around. Visitors to the Loewy shop often noted that there was a bowl of eggs prominently located in his office. Eggs were a real creative prop for all of Loewy's associates. They were not on hand to be deviled and eaten.

Raymond Loewy felt that the egg was nature's excellent shape. The egg is oval, circular, oblong, smooth, white, and a peculiar composition of strong and brittle. No other shape is so compelling. When viewed it is pleasing, when held it is comforting. He made every endeavor to utilize the breathtaking possible form features of the egg in his industrial form work. The simplicity of the shape became identifiable in "Loewy goods designs".

A list of the famed products, packages and corporate logo's that Loewy crafted during his long occupation is an breathtaking valediction of his creativity and range. The following is a list of a few of the works of Raymond Loewy:

* Gestetner Mimeograph motor
* Pennsylvania Rail Road Locomotives
* Schick galvanic Razor
* Ibm Key Punch
* Coca Cola Bottle and Logo
* Lucky charge Cigarettes Logo
* Leisurama Homes
* New York City Transit Train R40 Car
* Nasa Sky Lab Interior
* Exxon Logo
* Shell Oil Logo
* Studebaker Avanti & Commander Auto
* Frigidaire
* Panama Line Cruise Ship Interiors
* Wahl Eversharp Fountain Pen
* International Harvester Logo
* Dorsett Catalina delight Boat
* Zippo Lighter
* Sears Cold Spot Refrigerator
* Huppmobile Auto's
* 1947 Filben Jukebox
* Greyhound Scenicruiser Bus

This is an impressive list and many of these products are determined always in vogue and cutting edge to this day. Motor Trend and Car & Driver Magazine list the Studebaker Commander as among the most beautifully designed cars of the 1950's. Loewy designed locomotives of the 1940's are treated as excellent art by railway buffs. In approximately every one of these designs the styling cues taken from the egg are graphic to even the most untrained eye. industrial form students study Loewy crafted products just as art students study Rembrandt or Picasso.

Companies and entrepreneurs that revere and diligently work for highly stylized designs are much more likely to corollary in both the short and long run. Reconsider Ralph Lauren's Polo lines of clothing. The attention to detail, design, ability and manic maintenance of the brand as a lifestyle goods has established Polo as a classic, decade after decade. Calvin Klein clothing enjoys a similar status based on the brands positioning as cutting edge, urban styling. The Benetton brand, on the other hand, was immensely successful in the 1980's. However, the business did not pronounce its form creativity and has largely been in decline.

Of course today, the automobile manufactures is being roiled by yield overcapacity issues, a global prestige crisis and high fuel prices. In no manufactures is form as crucial as in the car business. And yet, it is approximately impossible to differentiate one car from someone else on modern roads. The success of Bmw's Mini, the new Volkswagen Beetle, the Cadillac Cts, the Mazda Miata and the Buick Enclave are due approximately entirely to their unique, sleek body styles. They are nowhere near the cheapest vehicles in their categories. They plainly scream "cool, buy me"! Why do so many other car manufacturers not take note of the significance of differentiating, compelling form features when producing box-like, indifferent, cookie cutter tour conveyances totally lacking in special personality.

Every aspect of a products form and presentation is crucial to creating a strong, lasting brand identity in the target consumers mind. The logo must reflect the features, benefits and positioning that is unique to a product. The packaging must stand up to the competition and keep the branding message being conveyed. The products logo, iconography, colors, printing fonts and box copy must be married to the box and the contents of the goods itself. Well designed products seem natural, seamless. They draw the eye. They do not charge the senses.

Raymond Loewy's use of the egg as a favored creative prop is a clever device that can genuinely be copied. The egg would seem, as a basic foodstuff, not to offer much for industrial designers by way of providing inspiration. Nevertheless, Loewy had an eye for simple, elegant styling and saw unique art properties in the shape of the egg. These he utilized fully and created his own unique form style. The possible to replicate this use of plainly occurring or artificial form features is omnipresent. The successful new goods will merge the best possible creative devices borrowed from wherever they can be harvested.

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